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A look at Olay Cleansing Melts and HiBar’s Solid Oil Cleanser, new offerings formulated to meet modern facial care and sustainability needs.
May 13, 2024
By: Christine Esposito
Editor-in-Chief
Procter & Gamble and indie personal care brand HiBar have each rolled out new waterless products that reduce packaging in the bathroom and provide beauty consumers with sustainable facial cleansing options. Calling it its biggest innovation in facial cleansing in more than 20 years, new Olay Cleansing Melts are water-activated cleansing squares that dissolve into microbubbles that remove excess oil and sweat. The patented formula includes eight ingredients that P&G says ...
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